Big data analytics capability and decision-making: The role of data-driven insight on circular economy performance

This study argues that. • BDA capability and BI&A are positively related to data driven insights, decision-making quality. circular economy performance. Data insights Decision making quality influences mediates the relationship of Big analytics (BDA) is a revolutionary approach for sound in organizations that can lead remarkable changes transforming supporting (CE). However, extant literature on has paid limited attention understanding enabling role data-driven and, consequently, enhancing CE We argue firms drive through business intelligence (BI&A), capability. In this study, we empirically investigated association with performance examined mediating between decision-making. were collected from 109 Czech manufacturing firms, partial least squares structural equation modeling was applied analyze data. The results reveal associated effect stronger when manufacturer utilizes insights. demonstrate drives organizations, do not mediate relationship. These findings offer important managers, as they act reference point developing paradigm organizations.